
Assets
We favor investments across two dynamic sectors: emerging technology companies and the luxury hospitality industry. Our strategy is meticulously designed to fuel growth in tech innovations that complement and enhance the luxury hospitality sector, creating a unique ecosystem of interlinked investments. This integrated approach not only accelerates technological advancement but also redefines luxury service and guest experiences.

Serenity Hospitality Holdings brings the most exclusive and discerning luxury hospitality properties in the world together to serve the fastest growing and most profitable market segments.
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Primi is a venture studio based in Montreal that builds and invests in technology companies within the hospitality, lifestyle, and entertainment sectors, combining venture studio, incubator-accelerator, and pre-seed funding capabilities.
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